The evolution of Tropical Naturals occurred organically over a twenty-year period. TNL started as a manually-operated small-scale plant in 1995 and became a registered full-scale company in 2007.
Our brand’s flagship product, Dudu-Osun, has since then grown to receive global recognition with sales in over fifty countries worldwide.
The TNL Philosophy
Promoting Beauty Naturally
Corporate Social Responsibility
Approach to Innovation
Founded on the ideology of simplicity and transparency, we have worked hard to create an indigenously organic beauty brand. Ours is an environmentally conscious organic brand that makes use of pure, earth-friendly ingredients that appeal to all skin types. With our flagship product; “Dudu-Osun”, we have stamped our footprints on the African cosmetics market as a truly natural brand.
Our products are produced with raw and organic materials that enhance and improve the skin. TNL is dedicated to promoting natural beauty through creating the world’s purest, all-natural line of cosmetics, beauty and non-toxic skincare products.
100% pure, our products are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.
Dudu-Osun; the flagship brand of Tropical Naturals Limited, is the African black soap market leader. Recognized as the premiere black soap brand worldwide, Dudu-Osun has received global acclaim and numerous unsolicited endorsements over the course of its twenty years in the industry.
Dudu-Osun (Fragrance Free) and Dudu-Shea (100% Shea Butter) are ICADA Natural and ICADA Global Ethics certified.
Giving back to our communities is woven into the culture at Tropical Naturals. With wide supplier and distribution networks nationwide; our business relies on hundreds of men and women to thrive. Therefore, in every way possible, we strive to enhance the livelihoods of the families of everyone who makes our business run smoothly year-round
Over the years, our MD/CEO Abiola Ogunrinde has been personally involved in dozens of outreach and CSR programs; ranging from the building of classrooms, libraries, and churches in rural Nigeria to feeding, clothing, and providing free healthcare services to the residents of even more rural communities..
At Tropical Naturals, we pride ourselves in our flexibility, resourcefulness and innovative capacity. Teams of veteran technicians, engineers and designers come together to solve problems in-house that would otherwise require weeks of logistics and repetitive dialogue with outsourced technical support. This makes us adaptable; helps us to tackle problems instantly, and owing to experience; often helps us to foresee problem areas.
With a can-do attitude, numerous machines and parts are made and serviced in-house; and we challenge ourselves every day to push the boundaries of our abilities and imagination. Many of these novel inventions give us a competitive advantage in the beauty and skincare industry.